Discovering the world of independent cinema has been a breath of fresh air and a much sought out alternative to the formulaic films that Hollywood pumps out every year. Throughout our lives, we have hungered for movies that not only break the mold, but create new molds to which other films can be forged.The Nuart, shown in a music video by Michel Gondry for the artist Beck (to our surprise), is a theatre house owned by Landmark Theatres that dedicates its single screening room to independent films. Studios mass produce "filler films" with shallow content in hopes of big theatre sales and so on to DVD, circulating around the idea that film is a commodity and nothing more. Film is, and always will be, an art form. Too often the motivation for creating this art is driven by the need for profits, a dividing line that similarly separates graphic arts and simple advertising.
The Nuart is a gallery for cinematic art, portraying views and ideas from films and documentaries around the world, as well as those shot for virtually nothing; guerilla filmmaking at its finest. Films that evoke emotions, teach lessons, speak in different languages, bring you into a foreign world and truly affect your life are the kinds supported and displayed by this bright neon moving picture house on Santa Monica Boulevard.
Much like some of the films it shows on its Midnight runs, the Nuart is an older building, a landmark that has withstood time and multiple owners to maintain its dedication to art on the silver screen.
The Nuart will be the theatre that showcases our first feature film...and the rest that follow!
2 comments:
I can't wait to see the first feature film the two of you make. With both of your noggins, it's more than likely to be something FAN-freakin'-tastic.
Good words.
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